Shopping is more or less becoming leisure rather than a need, and giving their customers a personalized touch is one thing e-commerce businesses do not want to miss on! Personalization is about creating an experience that keeps the customers bound on your e-commerce site. Product recommendations, tailor made offers, loyalty and reward programs, product packages based on viewed together or purchased together and viewed history etc., are few personalization outcomes that can be inculcated in a Magento based e-commerce website.

Personalization solutions would help an e-commerce business increase customer reach and conversion rates. It also helps marketers to collect more customer data to plan their marketing strategies and campaigns.